Beyond Advertising Afterword: Why I Am Not Starting My Own Agency A Note from the Author Acknowledgements Follow Penguin Copyright The Future of Advertising: Boom Time for Storytellers 30. BJP Campaign: The Walk to the Capital Part Five: Advertising Today and Tomorrow 28. Indian Advertising Has Been Unfair to Its Women 25. David Ogilvy and OMW: Horses for Courses 23. Failure Isn’t Really a Bad Thing Part Four: Ogilvy & Me 22. Udna Aata Hai? Do You Know How to Fly? 20. Look Back at Life, There Are Stories Hidden Thereġ9. Don’t Forget Where You Came From Part Three: So Much Complexity Is Found in Simplicity 17. A Captain Is Only as Good as the Team 15. Sorry, It’s Not Enough to Be Multinational 14. Heritage on Wheels Part Two: Kindergarten Truths about Advertising 5. Carpenters, Cobblers and Other Creatives 4. Contents Foreword Preface Part One: Everyone and Everything around You Is a Teacher 1.
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